The very term'augmented reality' can spark thoughts of futuristic, high-tech gadgets that have become commonplace in the world of sci-fi movies. However, the integration of AR into our daily lives may already be underway. Whether we realize it or not, AR is already beginning to make its presence felt in the daily lives of many of us. Let's take a deeper look into how AR is already entering the daily lives of millions of consumers and how it's helping them along the way: If you're a fan of having the latest gadgets and apps, it's extremely likely that you've been using AR without even noticing. Snapchat, for instance, utilizes the technology to revolutionize the selfies that are uploaded onto its app - recognising faces and overlaying them with various pretty, outlandish, or surprising filters. As augmented reality and facial recognition become more intertwined, visual industries like beauty and fashion are likely to become much more immersive for users moving forward.